{"title":"MTB Matte","description":"","products":[{"product_id":"awake-matte-black","title":"AWAKE | Matte Black","description":"\u003cp\u003ePure stealth. The AWAKE in Matte Black keeps the look minimal and the protection maximal. HexaGo® inside is designed to manage rotational forces in an oblique impact — the kind of forces most linked to brain injury — doing the job a MIPS-style liner is known for. Our stance is simple: we never trade away protection to save a few grams. Independently certified to EN 1078, honoured with a Red Dot Award, hand-finished in Italy. Available in M and L; see the size guide. Free EU shipping.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e↓ Scroll down to see the technology explained.\u003c\/strong\u003e\u003c\/p\u003e","brand":"720Protections","offers":[{"title":"Black \/ M","offer_id":55440599220605,"sku":"Awake Matte Black - M","price":219.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ L","offer_id":55440599253373,"sku":"Awake Matte Black - L","price":219.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0902\/5739\/1997\/files\/YellowMatte_2.png?v=1756564084"},{"product_id":"awake-matte-white","title":"AWAKE | Matte White","description":"\u003cp\u003eClean lines, matte finish, full-on protection. The AWAKE in Matte White is engineered around HexaGo®, which helps the helmet manage the rotational motion of an angled impact instead of passing it to your head. We build for the brain first — a few extra grams of coverage beats a lighter helmet that protects less. EN 1078 certified, Red Dot Award winner, made in Italy, trusted by 2,000+ riders. Pick M or L using the size guide. Free EU shipping included.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e↓ Scroll down to see the technology explained.\u003c\/strong\u003e\u003c\/p\u003e","brand":"720Protections","offers":[{"title":"White \/ M","offer_id":55440753787261,"sku":"Awake Matte White - M","price":219.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ L","offer_id":55440753820029,"sku":"Awake Matte White - L","price":219.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0902\/5739\/1997\/files\/YellowMatte_5_e0fd7d12-5b06-40e4-a249-ab800fc90e47.png?v=1756564084"},{"product_id":"awake-matte-yellow","title":"AWAKE | Matte Yellow","description":"\u003cp\u003eBe seen, stay protected. The high-visibility Matte Yellow AWAKE helps you stand out in traffic and low light — and underneath, HexaGo® manages the rotational forces of an angled impact, the forces most associated with concussion. Visibility and protection both matter more than weight: we'd never strip safety to save grams. Certified to EN 1078, Red Dot–awarded, and made in Italy. Available in M and L — the size guide helps you choose. Free EU shipping.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e↓ Scroll down to see the technology explained.\u003c\/strong\u003e\u003c\/p\u003e","brand":"720Protections","offers":[{"title":"Yellow \/ M","offer_id":55440766402941,"sku":"Awake Matte Yellow - M","price":219.0,"currency_code":"EUR","in_stock":true},{"title":"Yellow \/ L","offer_id":55440766435709,"sku":"Awake Matte Yellow - L","price":219.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0902\/5739\/1997\/files\/YellowMatte.png?v=1756471925"},{"product_id":"awake-matte-blue","title":"AWAKE | Matte Navy","description":"\u003cp\u003eA quieter alternative to black, with the same uncompromising core. The Matte Navy AWAKE runs on HexaGo® — built to redirect the twisting forces of an oblique crash away from your head, the way a MIPS system is designed to. Protection leads every decision we make; we add coverage rather than chase the lightest possible shell, because your brain outweighs the grams. EN 1078 certified, Red Dot Award winner, made in Italy. Choose M or L via the size guide. Ships free across the EU.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e↓ Scroll down to see the technology explained.\u003c\/strong\u003e\u003c\/p\u003e","brand":"720Protections","offers":[{"title":"Navy \/ M","offer_id":55440807690621,"sku":"Awake Matte Navy - M","price":219.0,"currency_code":"EUR","in_stock":true},{"title":"Navy \/ L","offer_id":55440807723389,"sku":"Awake Matte Navy - L","price":219.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0902\/5739\/1997\/files\/YellowMatte_3_74e5aecf-e663-4c2e-93bb-78d0de82f0cc.png?v=1756564084"},{"product_id":"awake-matte-red","title":"AWAKE | Matte Red","description":"\u003cp\u003eMake a statement — and add a little visibility while you're at it. The Matte Red AWAKE is powered by HexaGo®, engineered to manage the rotational forces of an angled impact that are most linked to brain injury. We don't believe in trading protection for a lighter scale reading; the brain is the priority, every time. Independently certified to EN 1078, Red Dot–awarded, and made in Italy, with 2,000+ riders already on board. Available in M and L; check the size guide. Free EU shipping.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e↓ Scroll down to see the technology explained.\u003c\/strong\u003e\u003c\/p\u003e","brand":"720Protections","offers":[{"title":"Red \/ M","offer_id":55440815194493,"sku":"Awake Matte Red - M","price":219.0,"currency_code":"EUR","in_stock":true},{"title":"Red \/ L","offer_id":55440815227261,"sku":"Awake Matte Red - L","price":219.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0902\/5739\/1997\/files\/YellowMatte_4_215908d7-9bca-4ef0-9567-f7f74d66a479.png?v=1756563873"}],"url":"https:\/\/www.720helmet.com\/collections\/mtb-matte.oembed","provider":"720Protections","version":"1.0","type":"link"}